Brazil
Rui Soares Palmeira
1,010,000
Íria Almeida
Engage residents and other stakeholders
Improve service delivery
Simplify administrative procedures for firms and residents
Dedicated funding
Focus on measurement
Dedicated innovation team
Culture of innovation in city
Support from outside city administration
Leadership from Mayor
Maceió’s Innovation Law of 2019 establishes as priorities for the city the stimulation of innovation, the creative economy, entrepreneurship, and scientific research. Maceió engages in several partnerships and programs to bring innovation to the city. Working with a local micro and small business assistance service, Maceió’s Smart City Project matches local creativity with advanced technologies and data management in order to foster more efficient use of natural and financial resources. The city’s InovaMCZ Program aims to cultivate local innovation and increase civic engagement.
Along with 50% of cities surveyed, Maceio has an explicit innovation strategy. Similar to 24% of cities surveyed, Maceio approaches innovation capacity in specific policy areas/domains.
Tourism: Maceio implemented Maceio 360º - Try Our Virtual Trip project, which allows tourists to virtually experience the most famous attractions in 360º video format. The Experience Maceio portal also presents information about the city's natural and cultural attractions, as well as other services such as hotels, restaurants and cultural agenda. Moreover, the Observatory of Tourism of Maceio monitors the local tourism's activities and provides main indicators used for strategic decision-making and management of the city's tourism sector.
Mobility: In 2015, Maceio launched the CittaMobi app, which monitors the entire fleet of collective buses in Maceio and assists the citizens in real-time. The free application, frequently updated, already has more than 800,000 downloads. The app makes it possible for users to lodge a complaint or make suggestions for a specific bus line; inform about delays, vehicles that did not stop at the station, wrong itinerary or wrong predictions; and report serious incidents of violence such as armed robberies and sexual abuse.
Situated within the Mayor’s Office, Maceió’s dedicated innovation team consists of 15 staff, eleven of whom is working specifically on innovation.
Taking risks or testing new ideas
Data-driven analytics/public data management
Engaging residents in new ways
Developing new solutions based on digital technologies
Organizational change within the municipality
Human-centered design
Rethinking your city’s approach to financing partnerships
Like 81% of cities surveyed, Maceio has dedicated funding to support innovation capacity.
Maceió’s funding for innovation capacity is generally directed towards promoting and supporting innovation-related events. Similar to 61% of participating cities in the 2020 survey, Maceio's funding for innovation capacity is also directed towards training staff and building capacity*. *"Training staff and building capacity" is not an option in the 2018 survey, while "Launching or sustaining a project" is not an option in the 2020 survey.
Maceió has developed partnerships to promote innovation capacity with other public agencies, private firms, not-for-profit organizations and city residents / resident associations.
To improve data use, the city has also developed data partnerships with the private sector, academia and think tanks, to collect and analyze data, as well as with other cities.