Vision and approach to innovation capacity
Along with 50% of cities surveyed, Maceio has an explicit innovation strategy. Similar to 24% of cities surveyed, Maceio approaches innovation capacity in specific policy areas/domains.
Policy areas that Maceio is focused on
Tourism: Maceio implemented Maceio 360º - Try Our Virtual Trip project, which allows tourists to virtually experience the most famous attractions in 360º video format. The Experience Maceio portal also presents information about the city's natural and cultural attractions, as well as other services such as hotels, restaurants and cultural agenda. Moreover, the Observatory of Tourism of Maceio monitors the local tourism's activities and provides main indicators used for strategic decision-making and management of the city's tourism sector.
Mobility: In 2015, Maceio launched the CittaMobi app, which monitors the entire fleet of collective buses in Maceio and assists the citizens in real-time. The free application, frequently updated, already has more than 800,000 downloads. The app makes it possible for users to lodge a complaint or make suggestions for a specific bus line; inform about delays, vehicles that did not stop at the station, wrong itinerary or wrong predictions; and report serious incidents of violence such as armed robberies and sexual abuse.
Policy areas by number of cities
Maceio utilizes 8 different innovation skills or roles
Innovation roles by number of cities
Situated within the Mayor’s Office, Maceió’s dedicated innovation team consists of 15 staff, eleven of whom is working specifically on innovation.